marketing strategy & planning
We offer comprehensive strategic and planning services to help you connect with customers; from evaluating brand strengths and weaknesses to understanding how and why your customers engage, to establishing goals and tactics for each campaign.
We evaluate, analyze and synthesize the personality and meaning of the brand to develop holistic, strategic thinking. Brand Positioning, Brand Personality, Brand Promise along with new brand development and training to maximize the brand’s potential.
Digital Marketing optimization
We ensure that your digital footprint is optimized in preparation for your digital marketing efforts. By auditing existing channels we update your brand’s information and maintain consistency in messaging, tone and manner. We prepare the appropriate registrations through Google to ensure all digital channels accurately represent your brand online, and with all your physical business locations. This process is especially helpful before undertaking mobile advertising and promotion initiatives.
A great idea is one that comes alive no matter where the story is being told. So instead of being confined by traditional channels, we focus on how best to deliver the most powerful experience to engage your targets in the right place at the right time. This approach helps us integrate bought, earned and owned media while we forge deep connections between people and your brand.
In order to be effective, a brand must engage in social listening and develop campaigns based on what its followers want to see. We create campaigns that market to the individual rather than marketing to the masses.
When it comes to Paid Search and SEO, along with all of our concepts, we test and measure our ideas obsessively. If an idea or execution isn’t performing the way we think it should, we’ll modify and tweak it till it does. Either that, or we’ll kill it unceremoniously and come up with something better. The way we see it, there’s no such thing as good enough.
Our custom digital channel analytics reports are designed to reveal audience behavior and engagement on your brand’s website and other digital and social channels. Informed business intelligence starts here.
In-house Team Training
Imagine your in house marketing team performing better with updated skills and knowledge. We can work with your team to enhance their skills in specific areas of marketing and prepare for digital excellence.